Official Brand Colors Used in the Claude Ai Logo
Download the Claude ai Logo files in different formats:
The primary color used in the Claude logo is a rich, warm shade of terra cotta, with the hex code #da7756 and RGB values (218, 119, 86). This vibrant, earthy tone is far from an arbitrary choice – it symbolizes warmth, intellect, and creativity, all of which are essential qualities that define Claude’s purpose.
- HEX Code: #da7756
- RGB: 218, 119, 86
- CMYK: 0%, 45.41%, 60.55%, 14.51%
The terra cotta hue evokes a sense of approachability, making Claude feel like a friendly and trustworthy companion. Its vibrancy and depth convey the AI’s dynamic and multifaceted capabilities.
- HEX Code: #000000
- RGB: 0, 0, 0
- CMYK: 0%, 0%, 0%, 100%
Complementing the warm terra cotta is a bold and authoritative shade of solid black, with the hex code #000000. Black is often associated with power, elegance, and depth
Colors Used on the Claude AI Website
Beyond the core brand colors used in the logo, the Claude AI website also incorporates a thoughtfully curated palette of colors for various design elements:
Website Background
- HEX Code: #eeece2
- RGB: 238, 236, 226
- CMYK: 0%, 0.84%, 5.04%, 6.67%
Fonts
- HEX Code: #3d3929
- RGB: 61, 57, 41
- CMYK: 0%, 6.56%, 32.79%, 76.08%
Chat Buttons:
- HEX Code: #bd5d3a
- RGB: 189, 93, 58
- CMYK: 0%, 50.79%, 69.31%, 25.88%
Font(s) Used in the Claude Ai logo & Website
Thank you for providing the actual font information. Based on this, I will update the relevant sections of the article:
The Claude AI Logo Font
The font used for the Claude AI logo is a custom-designed typeface named __copernicus_669e4a, with __copernicus_Fallback_669e4a as a fallback option. This bespoke serif font was developed specifically for Anthropic.
The Website Font(s)
Anthropic has chosen a font stack that not only complements the brand’s visual identity but also ensures optimal legibility across various devices and screen sizes.
The primary font used for body text on the Claude AI website is a serif font stack consisting of ui-serif, Georgia, Cambria, “Times New Roman”, Times, serif. This combination of serif fonts provides a traditional and formal aesthetic while maintaining excellent readability, especially for longer passages of text.
By utilizing a font stack that includes both modern and classic serif typefaces, Anthropic keeps the website’s typography remains consistent and visually appealing across different operating systems and browsers.
It’s worth noting that font stacks are commonly used in web design to provide fallback options, ensuring that the desired font is displayed correctly on a user’s device, even if the primary font is not installed or supported.
